By 2035, Sanya International Tourism Resort will be basically completed and become a national top and world-renowned tourist destination. A high-quality tourism consumption supply system, a superior tourism consumption environment system, a perfect quality standard system and a sound tourism consumption policy system will be formed. Quantitatively, it proposes an international tourist destination index system consisting of 5 first-level indicators and 18 second-level indicators of tourism attractiveness, tourism development, tourism influence, tourism convenience, and tourism friendliness. The target value in 2035 and 2035 are calculated, and the whole process of construction progress is evaluated.
Build a coastal experience tourism belt focusing on boutique cruise ships, fashion yachts, marine health care, and coastal leisure; a leisure vacation tourism belt focusing on leisure shopping, leisure villages, leisure weddings, leisure sports, and leisure and wellness; Cultural and leisure, food culture, science, education and research-based cultural theme tourism belt. Based on this, 12 key tourism industry clusters are planned.
From 2012 to 2021, the number of domestic and foreign tourists received by Sanya increased from 11.0222 million to 21.6204 million, and the tourism revenue increased from 19.222 billion yuan to 74.703 billion yuan;
In 2021, TripAdvisor, the world’s leading travel platform, announced the “2021 Travelers’ Choice” list. For the first time, Sanya won the “Travelers’ Choice Award – Global Trending Destination”, ranking fourth among the global trending destinations on the list. As an authoritative award in the travel industry, the “Travelers’ Choice” list embodies the wisdom and experience of global travelers, and represents the winners with excellent quality, service and value. Among them, the “Travelers’ Choice Award” is the highest honor of TripAdvisor. The award is calculated based on the ratings and reviews published by hundreds of millions of travelers around the world on the Tripadvisor platform in the past year. It is awarded annually to Top 1% in a given category.
“Among the tourists in Sanya, one out of every 20 tourists are wedding tourists.” said Xu Wei, president of the Sanya Wedding Tourism Industry Association. From the perspective of consumer demand, this is one of the changes in the Sanya tourism market in the past ten years. First, the “tourism +” model, including “tourism + wedding”, is accelerating the update and iteration of the tourism industry, accurately meeting the consumption needs of the tourism market, and promoting the continuous evolution of the tourism industry.
Over the years, Sanya has promoted the deep integration of sports and tourism by holding influential sports leisure and competitive events, and effectively integrated the elements of Sanya’s city image, turning the competition into a window to the outside world.
Major events that have settled in Sanya in recent years include Hainan (Sanya) International Marathon, FIA Formula E Championship Sanya Station, Volvo Ocean Race, Hainan Island International Regatta, Sinan Cup Regatta, World Boxing League, World Tai Chi Culture Festival, etc. The holding of these events has made sports tourism a brand new business card for Sanya.
The rapid development of the wedding industry and sports industry is just a vivid epitome of Sanya’s promotion of “tourism +”. Chen Zhenmin, director of the Sanya Municipal Bureau of Tourism and Culture, said that at present, Sanya has taken advantage of the Hainan Free Trade Port policy and has initially cultivated marine tourism, shopping tourism, cultural tourism, sports tourism, exhibition tourism, health tourism, wedding tourism, forest tourism, and rural tourism. Twelve major formats of tourism, food tourism, night tourism, RV camping tours, etc.
